With the contribution of our team, the well-known ‘Optikos pasaulis’ chain has rebranded to ‘Familia’ after many successful years in the market.
Familia
Digital Rebrand & Seamless Service Registration
The entirely new website concept allowed us to align multiple objectives, ranging from service and product sales to an extensive advice and disease database. Utilizing a unique block-based system, hundreds of pages were seamlessly redesigned, effectively addressing and resolving the gaps of the previous platform.
The service registration system integrates both the optical boutiques, providing eye exams and consultations, and the medical treatments offered by ‘Familia Clinica.’ By merging these two booking paths, we’ve enabled users to flexibly choose the most convenient location and time near their home.
Seamless Booking Integration
Integrated booking modules are placed across the entire platform, guiding users toward the appropriate services. Real-time availability schedules for every specialist provide immediate transparency, turning informative content into a powerful call-to-action (CTA).
High-performance meets large-scale content. Despite its extensive size, the website loads instantly. This is achieved by adhering to the world’s best WordPress development practices.
Smart Mapping & Geolocation
The integrated Google Maps feature with geolocation allows users to quickly find the nearest location. Customers can instantly verify if the required services are available at a specific branch and proceed to registration without delay.
Intuitive Booking Experience
The fully responsive registration system ensures a seamless experience on both mobile and desktop. It prioritizes the earliest available time slots and directs users to the most suitable specialist. Additionally, it offers optional free services and allows users to easily reschedule or cancel appointments.
