Super G – The first smart device for children. Therefore, the main goal of the website is to highlight the uniqueness and interactivity of the smartwatch in the digital space, from the first impression to the purchasing process.
Super-G World
A single content management system has been created, combining separate website versions for different regions. Interactive animations and playful graphic elements help convey the smart Super-G world through the content. Children and their parents are invited on an adventure to explore the functionality and benefits of the smartwatch.
Product Page
Typically, a product page on a website is a collection of static information. In this case, the main objective is to immerse the visitor in the product’s world through unique graphics and animation. Naturally, at the end of the presented scenario, there is a clear call to action encouraging visitors to act and make a purchase.
Shopping
A unique shopping journey has been created, with the standard shopping cart being omitted from the page. The user is guided through step-by-step choices that lead them to the purchase, all without leaving the product page.
